Presenting your service to the correct people was fairly clear about 15 years ago; the placement of advertisements in trade journals and newspapers, publishing flyers and brochures, sending direct mailings, being present at trade fairs and larger companies could also use radio and TV commercials. Today, the effect of these marketing tools has impressively decreased, and new methods have taken their place. The question is: how do you adapt?
It is quite logical that many corporate service providers no longer have a clear overview of the possibilities. In addition, the consumer has become increasingly critical and selective. Especially if your service is aimed at younger people, you have a big challenge: millennials know how to circumvent advertising, better than anyone.
Do you and your company face this challenge, and would you like to exchange ideas with our marketing specialists? Contact us for an introduction; we are happy to work with your biggest marketing challenge!