Broekman Logistics

With its international offices, Broekman Logistics offers tailor made logistic solutions worldwide. Since its establishment in 1960, Broekman Logistics has grown into a full-service logistic company, that specializes in transport by sea, rail, air and multimodal transport.

EXPERTISE

  • Digital strategy
  • UX-design
  • SEO and SEA
  • Online Marketing trainings
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The question

Broekman Logistics wants to reach potential clients from over the entire world. That’s why they asked Nordhaven to help determine and implement a digital strategy.

The answer

We started with an analysis and ‘zero measurement’ in order to map all opportunities. With this analysis as basis, we decided to start with optimizing the website with the goal to increase conversion and reel in qualitative leads. We achieved this in cooperation with fixed partners of Broekman Logistics. As part of that team, we created the functional and technical design for the website and we are responsible for ‘on-page optimalization’.

Broekman Logistics has its own marketing department and can execute a large chunk of the activities and workload. For specialistic work, like SEO, AdWords-campaigns and tooling, we help and train the marketing department.

The result

The amount of contact requests via the website, within the first four months of going live, increased with 281%. A result we can be very proud of.

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